Example Persona / Designed to establish a specific target audience.
Low-fidelity wire frame prototype:
Here is a mobile design mock-up I created for The MoonBeam Drive-In Theater. Adobe XD was used to create both low-fidelity and high-fidelity prototypes. The video below is a screen recording of the final design, walking the user through the different screens. What was important to the target audience is user-friendly, mobile-design, ease of finding what movies are playing, the option to purchase tickets online in advance, and a very sharp, clear-cut concessions (The MoonBeam Café) menu. I believe I have met the needs and wants of the intended target audience.